Word: fueled
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Dates: during 1980-1989
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Investors agreed. They flocked to place money with the brothers, who had earned a reputation for creativity and bareknuckle competitiveness in the genteel British ad market. The Saatchis went on a billion-dollar spree that sparked panic on then complacent Madison Avenue and helped fuel a merger frenzy as other agencies joined forces to stay in the game. Meanwhile the brothers bought and bought. Among the dozens of U.S. firms they scooped up were top names like Compton Communications (purchased in 1982 for $55 million), Dancer Fitzgerald Sample (1986, $75 million) and Backer & Spielvogel (1986, $100 million...
Steger's expedition has been better supplied than Scott's was. Fuel and food have been stashed at prearranged sites along the expedition's route. Each man wears 4.5 kg (10 lbs.) of insulated clothing and consumes daily some 1,030 g (36 oz.) of a high-energy diet (5,000 calories are needed just to maintain weight...
Among the most important steps that any company can take is to launch an all-out campaign to conserve energy. Such a drive can cut fuel bills sharply and at the same time reduce the pollution that contributes to smog, acid rain and the greenhouse effect. Most companies may think they use energy wisely, but few have invested in the most energy-efficient equipment and lighting systems. Contends Amory Lovins, director of research at the Colorado-based Rocky Mountain Institute: "The technology exists today to save 75% of the electricity and 80% of the oil used in the U.S. without...
...stimulating conservation. First, the federal gasoline tax should be increased substantially -- to at least 60 cents per gal., from the current 9 cents per gal., over the next four years. At the same time, the Government could begin setting up a program to tax the use of all fossil fuels. The size of the tax should vary according to how much carbon is released into the atmosphere when a particular fuel is burned. That would encourage a shift in consumption patterns away from high-pollution fuels like coal to cleaner ones like natural...
...faire, free- market rules that allowed the industrial world to prosper must now be suspended. "If the developing nations, home to 8 out of 10 people, repeat the pattern of development of the North," warns UNEP's Tolba, "if they reach the North's levels of consumer goods and fuel consumption, and if they continue to clear the forests, then our mutual destruction is assured...