Word: fueled
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...drug—now going by the mellifluous label TG101348—attacks a mutated protein that induces growth of the cancerous blood cells that fuel so-called myeloproliferative diseases, which afflict about 100,000 people in the United States, according to a press release from the Harvard-affiliated Brigham and Women’s Hospital, where the study was conducted...
Virgin America's minimalist approach extends much farther than the cabin door, to what CEO David Cush calls its "operating and complexity costs." The airline is flying newer, more fuel-efficient planes and only Airbus models, to simplify maintenance, which it outsources. It flies only point to point, on high-traffic routes that it expects will be profitable. This streamlining allows Virgin America to introduce itself to American flyers with ultra-low fares, which its competitors are scrambling to match after losing a two-year regulatory battle to keep Virgin America out of the U.S. The airline will raise prices...
...transportation businesses to fighting global warming, for example, is actually just a decision to channel some of Virgin Group's money, up to $3 billion over a decade, into a wide range of environmental companies, some of them as prosaic as a start-up that aims to reduce fuel costs through safer driving...
...matter how innovative Virgin's Airlines are, no matter how loudly Branson trumpets biofuel, every plane in the sky runs on the same stuff. The price of jet fuel has risen 69% in the past year, and Virgin's executives, like their rivals, lie under its sword. "Other than the recession and $110-a-barrel oil, I see nothing but opportunity," CEO Cush deadpans. He can't cost-cut his way out; the limits of that strategy are obvious. The big carriers have taken $15 billion in costs out since 2001 but are paying $17 billion more for fuel...
Branson thinks he understands those intrepid travelers a little better than his competitors do. The only way to survive crushing fuel costs in a global slowdown, he says, is to be an airline that people seek out and will pay for. "You can't just make it a standard product," he says. He wants to give them, and his employees, something different, something memorable. So the Australian staff who've flown 19 hours for a press conference get their treat at sundown: Branson in full celebrity mode on the roof of the Hollywood Roosevelt hotel. Reclining like a pasha...