Word: fuji
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...essentially a smaller, more convenient version of 35-mm film. In a rare show of unity, Eastman Kodak and Fuji Photo Film--companies that truly, genuinely detest each other--worked with cameramakers to come up with a new design that solves some of photography's most basic problems, including getting the film to thread through the camera correctly (the No. 1 picture-taking pitfall according to industry surveys). With APS cameras, film cartridges are simply dropped in and thread themselves. You also get a choice of three picture sizes (standard, wide and panoramic), and the prints come back with...
...processed, a far cry from the spotty APS services available just a year ago. That has camera and film companies, humbled after APS' sluggish start, talking big again. "I think APS will eventually replace 35-mm film for consumers," says Ted McGrath, president of the photography group at Fuji Photo Film U.S.A...
...simply prints to put in your photo album, then a film camera is still the way to go. But for the "pictures-as-information crowd," as Shih calls it, there are plenty of willing suppliers, with new megapixel cameras available now or due shortly from Canon, Casio, Epson, Fuji, Kodak, Nikon, Olympus and others...
...WebTV Networks Inc., an Internet software provider that uses Sony hardware. IBM's Lou Gerstner could be a key partner in shaping a future DVD format. In May, through Idei's personal connections with Rupert Murdoch, another Sun Valley buddy, Sony announced it would cooperate with News Corp., Fuji Television Network and Softbank, the Japanese company that owns Ziff-Davis and the comdex computer shows, in a venture to start JSkyB, a 150-channel satellite broadcasting service in Japan...
...heart and soul of the picture business," says Fisher, as if to rally the home team. That's certainly true. But even if Kodak wins its case, undoing Fuji's market inroads will be difficult. Indeed, the bitter rivalry with Fuji revives memories of epic U.S.-Japanese clashes over products such as steel, televisions and autos. All Fisher needs to do is look at the auto nameplates in the parking lot to judge the staying power of determined rivals...