Word: fuji
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...Japanese take their trash collection seriously. Pity the poor gaijin who mixes his combustibles with his noncombustibles. But that conscientiousness is often left at base camp when Japanese climb Mount Fuji. One of Japan's most revered natural wonders, the 3,776-m mountain may also be one of its dirtiest. The 200,000 or so visitors who climb Mount Fuji every high season leave behind panoramic piles of refuse on the peak, while overworked toilets along the climbing trail overflow with excrement...
...same time, Noguchi took on an even more challenging cleanup project: Mount Fuji. If Everest is one of the most difficult mountains in the world to climb, Fuji is definitely the hardest to clean up. "I was shocked by how terrible it was," he says. "This is a national park." So, in 2000, Noguchi teamed up with the Fujisan Club, a local environmental group, and started leading collection expeditions up the mountain. Along the way, he inspired thousands of ordinary citizens to begin picking up, too. Today, Fuji is far cleaner, and with the toilets at all 48 locations...
Energizer and Duracell, having witnessed the inroads a determined Japanese competitor like Fuji could make in film--in retail channels similar to batteries--are on guard. Duracell is promoting the same Oxyride technology in its newly released, higher-priced PowerPix-brand batteries, which, ironically, it acquired from Panasonic in a hush-hush licensing agreement that neither company will comment...
...Holcim, a Swiss building-materials company, because the Cup "always involves major infrastructure" additions; Heineken, the Dutch brewer, and Scottish & New Castle, a British pub operator (try to guess why); Canon, the Japanese imaging company, because "worldwide media attention" means fans will want to record the event; Fuji Photo, a Japanese film company (see Canon); Coca-Cola, one of the main sponsors; Tesco, a British takeaway-food retailer; InterContinental Hotels; Puma, the German sports-shoe company, because of "higher-than-average brand awareness" as all sports equipment gets a lift; and Beiersdorf, a German personal-products manufacturer. It seems clear...
...market identify stocks that benefited from Europe's soccer mania--without requiring an abundance of fundamental logic. "We recommend investing in these stocks immediately and closing the investment on the final day of the World Cup," the UBS guys write. And how. Certainly, Coke and Fuji have been dogs for years even if others, like Heineken, have been steady winners. If you're going to play this game, you might as well follow the rules. They will help you score as they have with other pattern trades over the years--until they...