Word: fujifilm
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More than two decades ago, Fujifilm was one of the first camera manufacturers to see the future of photography was digital. In 1988, the Japanese imaging giant developed the world's first fully digital still camera; 10 years ago Fujifilm held 30% of the digicam market. But that dominant position proved difficult to defend against competitors such as Nikon, Olympus and Canon. Today, Fujifilm is one of the industry's also-rans, with just a 6.7% market share...
...There's one way to get back into the game: invent new rules. That's just what Fujifilm plans to do later this year when it unveils the world's first 3-D digital camera for consumers. The company hopes that its groundbreaking new gadget - tentatively named the FinePix Real 3D System - will allow it to leapfrog the competition by bringing 3-D capabilities to the masses, at the same time putting a little buzz back into the business of taking snapshots. (See the best inventions...
...sink in 2010. Things look even soggier through the revenue lens. Retail prices will plummet as they always have, especially as consumer-electronics powerhouses like Samsung, Panasonic and BenQ flex their distribution muscles to grab at market share from the other vendors ahead of them - Sony, Kodak, Olympus, Nikon, Fujifilm, HP and Casio - and from leader of the pack Canon. IDC sees an end to revenue growth for the foreseeable future, as the 10% growth in unit sales will translate into only a 2.2% boost in revenue, to $33.3 billion, after which industry sales will drop 2.6% to $32.5 billion...
...lenses, flashes and cases. Sony, for one, offers 21 lenses for its new Alpha. Skeptics say that dslrs are a false hope, because most people consider them too complicated, big or pricey. IDC pegs them at around 4% of the market today, growing to only around 5.5% by 2010. Fujifilm, which in January overhauled its camera division to offset declining profits, is avoiding entry-level dslrs altogether because, notes Fujifilm U.K.'s director of photo products Adrian Clarke, the market is "fiercely competitive." Instead, Fujifilm is banking on the printing business, a strategy that stems from its heritage...
...good midrange camera is Kodak's $399 EasyShare-One. It features a 3-in. flip-out, touch-sensitive preview screen. The camera has a wireless feature that makes it easy to send photos to a PC or printer. Another winner is Fujifilm's FinePix V10 ($349), which has comparable features, including a 3-in. screen and decent zoom lens. On the budget end, the $199 Norcent DC-520 provides a 2.5-in. screen, adequate zoom and picture quality comparable to midrange cameras...