Word: fujio
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Dates: during 1990-1999
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...latest Don Quixote to joust with the Rice Curtain, Japan's barrier to offshore grain imports, is Osaka's Fujio Matsumoto. His 44 Sushi Boy restaurants serve the popular dish at bargain prices. Matsumoto wants to cut charges further by importing 100,000 pieces of frozen sushi from California, wrapped in cheap American rice. The government must decide whether the entree is a creation unto itself, allowing it to circumvent the strict trade barrier, or a sly combination of raw fish and the very much forbidden U.S. rice. Only then will it be clear if Sushi Boy will succeed where...