Word: fujisankei
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What do Rhett, Scarlett and the burning of Atlanta have to do with California Cabernet? Frankly, my dear, absolutely nothing. Still, Fujisankei Communications Group is betting that the gang from Tara may hold the key to marketing American wines in Japan. The company has uncorked a new line of four California wines to be sold in Japan under a Gone With the Wind label. It hopes to capitalize on Japan's near obsessive love for the 1939 epic, which company official Tsutomu Nakamura describes as "a symbol of American culture and an unforgettable dream of youth...
Thus far French imports have dominated Japan's small but growing market for foreign wine. Fujisankei's offerings, moderately priced at between $10 and $17 a bottle, have been blended "with the Japanese palate in mind," says a company spokesman, meaning that they are slightly sweet and fruity. Who knows, maybe mint juleps will be next. But Fujisankei can think about that tomorrow...
Some days recently the real President (named Bush) has been crowded out of the news by the antics of the has-beens. Ronald Reagan was on display in Japan for a reported $2 million (or 284 million yen) from the Fujisankei Communications Group. Jimmy Carter was in Nashville instructing listeners on how he wrote his books. Richard Nixon huffed off yet again to China after disconnecting his AT&T phone service because the company was sponsoring the TV version of The Final Days, last weekend's account of the end of Watergate and Nixon's presidency. Gerald Ford...
...fanfare had barely quieted down after Sony's buyout of Columbia Pictures when the Japanese were at it again. Last week Japan's largest communications ( concern, Fujisankei, paid $150 million to buy a 25% stake in Britain's hottest record company, Virgin Music Group. Fujisankei's holding is the biggest Japanese share in any British company. The deal will give Fujisankei, which owns the daily newspaper Sankei Shimbun and a music and video company called Pony Canyon, entree to the West. Says joint chairman Hiroaki Shikanai: "We want to dispatch our thoughts and our culture to the world...
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