Word: fujitsu
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Dates: during 1990-1999
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...recent Consumer Electronics Show in Las Vegas was full of new TVs in all shapes and sizes, but the most tempting were the slim-screen plasma displays. Made by Fujitsu, left, and Philips, the 42-inchers offer twice the sharpness of today's sets--perfect for movies in the new DVD format...
...good news about Fujitsu's new FlatScreen television is obvious: it's just over four inches thick, and it hangs on any wall as simply as a Picasso. A designer's dream, surely. But the less good news may be more important: the picture is murkier than images on most old-style television sets, and the Ivana-thin display costs, ahem, $25,000 (for the 42-in. incarnation, on sale at Hammacher Schlemmer). Nonetheless, TV analyst Allen Griffin says the set is a good omen. The breakthrough "plasma" technology that made these high-end boxes possible should push higher-quality...
Here's one way to spend $30 million: Fujitsu, rolling in cash from its profitable semiconductor and computer business, is investing that healthy sum to create an "artificial life" program for personal computers. The flashy new technology will one day let real-world humans breed E-world "creatures" that will help out with mundane computer tasks. Possible examples include byte-based Rottweilers that will fetch your electronic newspaper and virtual vultures that can nibble away at electronic "trash...
...this fall, the phantasmagoric Flipper was designed to make the electronic world more friendly for 6- to 12-year-old girls. Fin-Fin is a long way from a truly smart disk-based mammal--she can't swim out to the Internet and grab an image, for instance--but Fujitsu hopes she and her electronic cousins will help demystify (and sell) computers...
Apple also has strategic marketing problems. Japan accounted for nearly a third of the company's 1995 revenues, but last year a price war erupted, sparked by rival Fujitsu. Apple had climbed to No. 2 in sales in Japan, a remarkable accomplishment for an American company, but then switched local managers and virtually self-destructed. In just a few months it cut prices so dramatically that it could not protect its profit margins in what was supposed to be its best quarter of the year. And even then, Apple wasn't able to sell all the computers it produced...