Word: fujitsu
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...information. Now the battlefront is moving to the next generation of chips: a 256K RAM, which has four times the memory capacity of the 64K and is expected to generate annual sales of up to $3.5 billion by 1987. At least six Japanese companies, led by Hitachi and Fujitsu, have shown samples of the 256K to customers. Several American firms, including Motorola, Texas Instruments and Mostek are gearing up to challenge the Japanese, but the leading contender is a newcomer to the chip wars, the Western Electric subsidiary of A T & T. Until now, Western Electric has produced chips only...
...like your papa," says a Swiss computer-marketing specialist, "because it's so big and it's always there." Even in Japan, which has six major domestic computermakers and restricts access to its markets, IBM is easily the dominant producer of large computers and is fighting Fujitsu for the overall title. Last year IBM sold $1.9 billion worth of equipment in Japan to Fujitsu's $2.1 billion...
...struggle between IBM and its Japanese competitors is most intense in Japan, where IBM lost its No. 1 position to Fujitsu in 1979. IBM Japan, the company's wholly owned subsidiary, is fighting back. "They are becoming surprisingly aggressive," says Yuji Ogino, managing director of IDC Japan, a unit of International Data. IBM Japan, which employs 13,000 Japanese workers, has been slashing prices and launching new marketing drives in a bid to win back its overall lead. Admits a spokesman for a rival Japanese firm: "IBM is an enormous competitor...
American companies pioneered electronic technology and have dominated the industry ever since primitive semiconductors were first mass-produced in the 1950s. Now that supremacy is being threatened by a formidable and frightening competitor: Japan. Last year Japanese companies, led by Hitachi, Fujitsu and Nippon Electric, captured 70% of the world market for a new, advanced chip called the 64K RAM (for random access memory) that is expected to become the biggest-selling semiconductor product by 1985. This chip can store 65,536 separate bits of data, or four times the capacity of the 16K RAM, which until recently...
...make matters worse, Japanese companies, including Hitachi, Nippon Electric and Fujitsu, are charging headlong at TI's semiconductor supremacy. They have already captured about 70% of the market for one new advanced chip, the 64K RAM (for random access memory), which can store 65,536 separate bits of information and is expected to become one of the most widely used pieces of computer hardware. TI last summer abandoned another information-storage technology, called the magnetic bubble memory, because it never caught on with enough computer makers. The company had invested more than $50 million to develop the bubble memory...