Word: fukui
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...cloudless afternoon early last fall, Honda CEO Takeo Fukui stood by his company's test track outside Tokyo and watched a group of journalists take the company's environmental future for a spin. After test-driving Honda's multimillion-dollar hydrogen-fuel-cell concept car--very, very carefully--I sat down with Fukui to talk about his company's big bet on clean automobiles. As a young engineer in 1972, Fukui designed the first engine capable of meeting the 1970 Clean Air Act's emission standards without a costly catalytic converter, making Honda one of the first car companies...
...fair to say that environmentalism is existential at Honda. "We are car producers," says Takeo Fukui, Honda's CEO. "As long as we're doing business producing cars, we need to resolve the environmental problems that arise from what we produce...
...Fukui designed Honda's thrifty CVCC engine, which met the emission standards of the 1970 Clean Air Act without an expensive catalytic converter. It made Honda the brand of choice for early environmentalists. "Honda has always been the leader in environmental technology," says Dan Sperling, director of the Institute of Transportation Studies at University of California at Davis...
...auto world that has changed for Honda, not the other way around, and the company is poised to reap the benefits. Anyhow, Fukui believes that environmentally aware engineering is the only choice. "If we take a blind eye and neglect [the environment], eventually society will not let us exist," he says. "We have to solve these problems on our own." And if the solution can effortlessly take a curve at 100 m.p.h., that won't hurt a bit either...
...time in six years, from 0% to 0.25%, marking an end to a decade of economic stagnation; in Tokyo. The decision brings Japan's monetary policy in line with those of the U.S. and Europe, where central bankers are trying to contain inflation by raising rates. BOJ governor Toshihiko Fukui called the rate increase a "delightful moment for the future of the Japanese economy...