Word: full-color
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...Space Administration, Goldmark devised a high-resolution film that can carry millions of bits of electronic information. That film has led to an even more startling breakthrough. Goldmark and his colleagues have managed to treat black-and-white film with electronic color codes so that it will reproduce full-color images. When the coded film passes through a special scanner, the colors are electronically retrieved for viewing on the TV screen. The discovery of this cheap color film is likely to stir a revolution in the motion-picture industry and may someday give every amateur the resources of color-movie...
PAPER LION, by George Plimpton. The last long football season gave Americans the Super Bowl and the super book on the pro game. Plimpton's prose is worth a dozen coffee-table books filled with full-color pictures of golden boys in muddy pants...
...that basis, the most popular thing among TIME readers apparently is buying things for industrial plants or moving plants around. And the second most popular thing seems to be drinking. Two of the full-color ads are for liquor or mix. A close third in popularity is smoking...
...palette may soon be even more stupendous, once laser beams can be used to produce full-color, three-dimensional images (see SCIENCE). Already neon lighting has freed some artists from pigment to experiment with pure colors that need not be squeezed from their tubes. So far, those who have tried out this plug-in Promethean palette have achieved mostly primitive op and pop effects. A few who are pioneering in the new art medium...
JULIET OF THE SPIRITS. A betrayed wife (Giulietta Masina) reviews her life in lovely full-color fantasies staged by Director Federico Fellini (La Dolce Vita, 8½), the Barnum of the avantgarde...