Word: full-color
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...since burly George McWatters became chairman in 1956. The ancient Harvey cellars at Bristol, destroyed by Nazi bombers, have been replaced by an above-ground warehouse where untraditional but highly efficient machinery fills, plugs and crates bottles. Though British vintners long considered advertising unseemly, McWatters spends lavishly on full-color ads in which his wines are surrounded with willowy women. To increase sales, he has opened wineshops in British department stores, bought up 60 small liquor shops, and opened a restaurant in Bristol with a wine card listing 1,050 choices. Harvey's of Bristol has even gone public...
...latest gimmick in the travel business is one of the oldest in merchandising -the mail order catalogue. Available to Montgomery Ward & Co. customers this summer are 500,000 copies of a 66-page, full-color catalogue offering 775 trips-claimed to be the first of its kind in the travel industry. Sears, Roebuck & Co. is offering 18 pages of the magic of far places right along with the band saws and overalls in its current catalogue...
...then primly told her readers what, in 1931, they primly expected to hear: it is the man who plays and the woman who pays. But the passing years have made some changes in the sociology of adultery. In this third film version of the book-Ross Hunter's full-color, widescreen. $2,500,000 overproduction in which the bathrooms look like the lobby of the Beverly Hilton-the fallen woman falls, not into the pit of shame, but into the lap of luxury. She still suffers, but on silk...
VISITORS to the Reception Center of the TIME and LIFE Building these next few weeks may feast their eyes on a majestic sight: a full-color photographic reproduction (one-third scale) of Michelangelo's great frescoes in the Sistine Chapel at Rome. The Sistine ceiling depicts the Creation, the Fall of Man and the Flood; an altar wall shows the Last Judgment...
...only birds that can hover with body motionless, and the only ones that have a " 'reverse gear' which enables them to fly backwards as prettily and efficiently as they can forwards." What will most excite bird watchers as well as plain readers is the crisp, full-color photographs, the largest collection ever published, which catch the hummingbirds in dazzling flight...