Word: full-color
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...week to keep Americans glued to their 32 million TV sets. Like circus barkers pulling in a crowd, TV spokesmen shout about the wonders to come. They promise the finest opera, the best ballet, the most gripping drama, the newest movies, the funniest comedians and dozens on dozens of full-color, star-studded Spectaculars-a monster extravaganza planned to make U.S. living rooms jump with the most concentrated entertainment the world has ever seen...
...days, rising water in the spring thaw completely cut them off from land. As their provisions dwindled, they lived on canned macaroni alone, because the fish they hooked were too big to land on their lines. When an airplane finally picked them off the permafrost, LIFE printed their memorable full-color photographs of the Canadian tundra...
...Trib this week began another innovation: a pocket-size, 88-page TV and Radio Magazine, printed on slick paper with feature articles, program listings and full-color pictures, inserted in its regular Sunday edition...
...Prodigal (MGM) is one more Biblical exegesis by the box office theologians of Hollywood. A freewheeling, full-color CinemaScopic plunge into the anachronistic past, the film is based on the parable of the prodigal son according to St. Luke, but the scenario is jazzed up with additional story by a trio of latter-day prophets (Maurice Zimm, Joe Breen Jr., Samuel James Larsen...
...Black Shield of Falworth (Universal-International). After sitting through three full-color CinemaScope treatments of the Middle Ages (Knights of the Round Table, Prince Valiant, King Richard and the Crusaders) in the last six months, one schoolboy complained that he was "beginning to feel middle-aged." A weary wag some years his senior replied by recommending The Black Shield of Falworth as distinctly "the lesser of medievals." Actually, The Black Shield is better than that. In sheer athletic thwack-in the vim with which buffets are fetched and weasands slit-it is one of the jaw-jarringest things...