Word: full-color
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...this week go half a million copies of TIME Inc.'s new weekly magazine: SPORTS ILLUSTRATED, "a weekly recital in words and pictures of ... the Wonderful World of Sport." Printed in Chicago and Los Angeles and published every Thursday, the new 25? magazine ($7.50 a year) has a full-color picture of a night baseball game in Milwaukee's County Stadium on the cover of its first issue. Inside are articles on everything from "The Battle of the Bubble Gum" ("The weapons are baseball players, the prize, millions of young Americans") to "The New Golden Age of Sport...
...heavily state-subsidized opera pulled out all stops. Preparations started last November, rehearsals a month ago. For the final rehearsal week, all other performances were canceled. It was necessary: the opera has some 18 scenes, uses specially filmed movie footage (doves, clouds and scenes of violence) plus so-odd full-color still projections (including El Greco's Toledo and Bruegel's The Fall of Icarus'). The cast included a chorus of 100, 48 solo parts and some 150 extras (redskins, sailors, Mexican gods...
Carnival Story (King Brothers; RKO Radio) is a complicated, full-color variation on the terse theme stated in an old ditty...
Children's Digest meets the blood & thunder of the comic books head-on by running full-color illustrated versions of stories and poems such as Tennyson's Charge of the Light Brigade. Readers also get simple crossword puzzles with pictured hints, e.g., a drawing of a jam jar next to the definition. "It's good on bread." Parents' also puts out Piggety's ("The Children's Magazine of Animal Stories"), and for girls (ages eight to twelve) looking for a "service magazine," Polly Pigtails', which provides gentle tips for dieting under the title...
...departments at one time or another. Since 1939, he has had the chief responsibility for TIME'S pictures and makeup, and personally developed TIME'S distinctive style of cover portraiture. A year and a half ago, he was given the assignment of working out the present full-color picture program and the weekly NEWS IN PICTURES section...