Word: full-color
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...vermin-infested grey stone building on busy E Street into a bright, and modern $6,000,000 plant on quiet L Street, nine blocks across town. Close to the Russian embassy and the Statler Hotel, the new seven-story building has airconditioning, soundproofing in its spic & span city room, full-color presses, and enough other trimmings to awe oldtimers on the staff. Said one old Postman: "It'll be all right once we get to spitting on the floor again...
...titled "The Right Man in the Right Place." (About 4,000,000 copies had already been distributed.) Collier's, with a closing five weeks in advance of publication, could not do anything about its issue. To its 3,161,048 readers last week went an issue bearing a full-color cover picture of MacArthur smiling happily at Vice Admiral A. D. Struble over the streamer, "MacArthur's Greatest Battle," i.e., Inchon...
...photographers, made a special trip with his staff last fall to Istanbul, Turkey in order to photograph the mosaics. They decorate the interior of the Haghia Sophia mosque, which will celebrate its 1,413 birthday this Christmas. Selected pictures from over 1000 shots should appear in a full-color spread much like Life's article last Christmas on the Sistine Chapel in Rome...
...each screen from the 525 used for ordinary telecasts to the 405 lines required by the CBS system. To get telecasts in color, set owners must spend another $75-$100 for a converter. The converter is a whirling, motor-driven disc which slides in front of the TV screen (see cut) and filters the image through red, blue and green colors at such speed that they are blended by the human eye into a full-color picture...
...blue tube is reflected by the blue-reflecting mirror, but passes through the red-reflecting mirror to the eye. Green light from the green tube is not reflected at all. It reaches the eye direct. The viewer sees the three pictures superimposed so that they blend to form a full-color picture...