Word: full-color
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...average American sees an estimated 3,000 advertisements a day. And he's seeing them in increasingly odd places--at gas pumps, on stickers on apples and bananas, on sidewalks and rooftops, in full-color, full-sound videos at the ATM--a quick pitch for your cash before you draw it from your account. So-called ambient advertising is exploding as companies eschew traditional mass media in an attempt to get at jaded consumers where they work, shop and play. New Jersey-based Beach 'n Billboard, for example, imprints ads on sand, right. For upwards of $20,000, a company...
...Full-Color Alphabet...
...wearable computer" produced by Xybernaut, a small Fairfax company. It's hard to believe, but the doodads attached to my head and waist add up to a full-fledged PC, with 233-MHz Pentium chip, 32-MB memory and upwards of 3 GB storage. The keyboard on my wrist has 60 keys, and there is a trackball built into the central processor. Suspended in front of my left eye is a full-color vga screen scarcely larger than a postage stamp but so close it could just as easily be a 15-inch monitor. And did I mention the miniature...
...felt cheap. The stylus clips to the side in a way that seems vulnerable; it should be stored inside, where God intended your stylus to be. Harder to dismiss is the long-awaited m505 ($449) from Palm. Unlike my increasingly wimpy Vx, this baby offers a full-color display. But when I downloaded a few older color applications from the Net, they wouldn't run on the m505; apparently, its new operating system, Palm OS 4, didn't recognize them. Major points off for that...
Heuet has squeezed the first of Proust's volumes, "Swann's Way," into 72, full-color, large-size pages. When it first appeared in France in 1998 it caused a literary scandal, as only the French can manage. Since then the French version has reportedly sold over 40,000 copies. (Can you imagine Americans caring enough? It brings a melancholy tear...