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...change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

Gates’ pledge is atypical in the field of global health. Manifest in his massive donation is the will of an individual who is acting with almost full agency, thanks in part to his own considerable wealth. This has obvious benefits: A single person can often move much more quickly than some of the less agile organizations involved in global health, since they do not have to contend with the same political forces and special interests. Gates’ immense wealth grants him a type of influence in the field that resembles state power, but unlike the decisions...

Author: By Derrick Asiedu | Title: Unintended Consequences | 2/3/2010 | See Source »

...full list for "A Brief History of Baby-Lifts...

Author: /time Magazine | Title: A Brief History of Baby-Lifts | 2/3/2010 | See Source »

...TIME's full coverage of the Haiti earthquake...

Author: /time Magazine | Title: A Brief History of Baby-Lifts | 2/3/2010 | See Source »

...Dutch tradition of tolerance: he says that Islam is a threat to women's rights, and he criticizes Muslims' anti-gay rhetoric. Now under 24-hour surveillance because of the many death threats he's received, Wilders told TIME last year that Islam itself stirs hatred. "The Koran is full of incitements to violence," he said. "Islam wants to dominate every part of life and society. It does not want to integrate or assimilate, but to dominate. It should not be compared to other religions but with totalitarian ideologies like communism or fascism...

Author: /time Magazine | Title: Anti-Muslim Dutch Lawmaker's Trial Tests Freedom of Speech | 2/3/2010 | See Source »

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