Word: fullers
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Dates: during 1950-1959
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Hostesses & Hosiery. All over the U.S. last week, parties like Mrs. Wright's were being held under the direction of some 16,000 Stanley dealers. By such direct, folksy methods, big, ruddy-faced F. Stanley Beveridge, 70, has made his Stanley Home Products, Inc. bigger even than famed Fuller Brush Co., where he learned the tricks of the trade. Last year his sales hit a peak of $35 million (v. Fuller's $32,250,000); its net: $2,900,000. Last week, as he stepped up operations in the Canadian market and planned to use national advertising...
Through this sprawling empire of brushes, mops and cleaners, the spirit of Stanley Beveridge, who believes that "the way to begin is to begin," gleams like a highly polished skillet. Beveridge began by selling stereopticon viewers, joined Fuller Brush as a door-to-door salesman in 1913. He was sales vice president when he quit in 1929 in the hope of working into the ownership of some likely business. He picked the Real Silk Hosiery Mills, but after two years there, took to the brush again. He rented the first floor of an old tobacco shed in Westfield, Mass., founded...
Prayers & Pep Talks. Beveridge built his original sales staff around former Fuller employees, kept 51% control of the company for himself. Fond of old-fashioned virtues, he rules his roost with a hand of iron, a heart of gold, and an eye on the Scriptures. His Westfield offices and the nearby Easthampton production plant are dotted with such slogans as: "The vision to see, the faith to believe, and the courage to do." Beveridge opens every business meeting with the Stanley prayer: "0 Lord . . . help me to enter into the mind of everyone who talks with...
...Hall Tharp, whose previous books, have been juveniles, has carefully apportioned each Peabody girl her due in a three-figure biography that shuttles from sister to sister and becomes in the end a kind of trellis for most of the blooms of the Yankee flowering. Emerson, Alcott, Channing, Margaret Fuller, Thoreau and most of the others pop up in this book with the naturalness of neighbors dropping in to borrow a copy of the Boston Transcript. Mrs. Tharp's greatest charm is "that she loves and respects her gallery of famous individualists but is never awed by them. What...