Word: fumetto
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Italy's 15 million fumetti fans-readers of the photographic romance magazines that take their name from the dialogue balloons-usually go for soap-opera plots. But last winter a Milan fumetto entrepreneur, Pino Vignal, scored a modest inaugural success -80,000 copies-with a fumetto magazine based on the Bible...
This photographic and popularized version of the Scriptures, approved by the Vatican, is outselling in Italy the Holy Bible itself. It appears in La Bibbia (The Bible), a Milanese fumetto magazine, named for the fumetti, or "little puffs of smoke," in which, as in U.S. cartoon balloons, the dialogue drifts above the heads of the characters...
Launched by a Milanese comic-book publishing house after World War II, the first fumetto magazine, Grand Hotel, was simply a serialized cartoon romance. In 1947 a competitive firm substituted live models, posed them before a camera, and the fumetti art form was fixed...
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