Word: fund
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Dates: during 1950-1959
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...many organizations and Individuals who helped us, we would especially like to thank the Southern Education Reporting Service, the Southern Regional Council, the National Association for the Advancement of Colored People, and the National Scholarship Service and Fund for Negro Students. The NAACP also kindly let us use some of the many excellent photographs in their files...
...field of alumni fund raising it would at first seem that there has been no revolution at all. "GIVE!", the eternal imperative, still monopolizes the alumnus's incoming mail, especially as Reunion time draws near. The class of '31's 25th Reunion Bugle, published last December, failed to strike any radically new notes either in its headlines ("GIVE TO CLASS FUND NOW," "TAX ADVANTAGE IF GIFTS MADE BEFORE DEC. 31") or in the news story below ("The Class of 1931 has got to do some hustling between now and June...
Although alumni fund-raising now may have the same objective and the same devasting efficiency as ever, some of the tactics employed have definitely changed. The last two decades have seen, along with the general maturing of the old grad, a conspicuous weakening of the concept of Class solidarity. Consequently, Class agents and other apostles of the ancien regime, finding that the "good old '28" ploy doesn't work so well any more, have had to look around for a new pitch...
With Class spirit no longer a strong selling point, alumni, fund raisers have had to find new appeals by which to build up their Class Gifts (which now amount to $250,000 by the time of the 25th Reunion). The result, as expressed by Pratt, is not the least significant change brought about by the alumni revolution...
This amounts to pretty strong praise. First Reunions are tamer, fund raising techniques more enlightened, and Club activities directed toward improving the College student body. And now organized alumni, long considered the bete noire of every college administrator's life, suddenly evoke such a sincere tribute from a University Hall official--one, moreover, who is not directly engaged in alumni fund raising...