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Last July Funk & Wagnalls sold the once great Literary Digest to the Albert Shaws Sr. & Jr. (Review of Reviews). Last October the Shaws passed the Digest on to George F. Havell & associates. Mr. Havell and his friends, none of them wealthy, anticipated working capital from an unnamed publishing angel. While Recession interceded and the angel procrastinated, one of the Digest's few substantial sources of revenue was renting to advertisers (at $8 to $15 per thousand names) its mailing lists of 4,000,000 names of present and former subscribers. But that was only a stopgap...
Second prize went to a team of Arthur B. Gnaedinger, Robert Atwater, John B. Harlow, and Robert L. Wright. George F. Snell ranked third, while John H. Funk won the fourth prize which was contributed by Colonel Apted, one of the judges. The other judges were Dean Hanford and Morris Earle...
...played the trumpet and Wright the piano, while the other two sang and trucked during the rendition of the song, inserting at one point "I could sing Boula, Boula, even sing ...." Snell's contribution was featured by a rendition of Beethoven's "Minnet in G" on the harmonica, and Funk Sang the prologue to "Pagliacci...
...early 20s the Literary Digest had become one of the greatest publishing successes in history. Its weekly juxtaposition of contrary newspaper opinion and cartoons had won it 1,400,000 readers, made it a national institution, a schoolroom textbook, a gold mine for its publishers, Funk & Wagnalls Co. No small part of its prestige came from its famed straw votes, whose ballots were accompanied by profitable subscription appeals. For the best part of a generation these polls forecast national election results with great accuracy. But gift premiums added to straw votes were not sufficient to offset growing public apathy toward...
...with circulation hovering at 600,000 Funk & Wagnalls hoped that another Presidential poll would prove a salutary shot in the arm. Instead, that poll mistakenly put Alfred M. Landon in the White House. Last June, the magazine having scraped bottom long enough, Funk & Wagnalls sold it to the Albert Shaws, father and son, for what was reported as a generous $200,000-only one percent of what the Literary Digest had been valued at in its prime. Merged with the Shaws' Review of Reviews as The Digest it did no better, was taken over four months later by Magazine...