Word: funs
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Dates: during 1930-1939
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...love you're after-? call Circle 7-5900." This pressagent come-on was aimed at the "mug trade," to eke out Actor Leslie Howard's acknowledged carriage-trade appeal. The Strand Theatre installed four extra telephone operators, armed them with a disarmingly commercial answer, waited for the fun to start. Of 11,000 calls handled up to opening day, about 60% came from curious women, 20% from tired business men who generally had their secretaries put the calls through for them. It's Love I'm After, not a mugs' picture, needs no such furtive...
...machine. Beginning early in September every man on the squad, and many that did not make the Varsity, worked for over three hours a day in a hard, bruising grind on the practice fields. They worked, and it is the hardest kind of physical labor, for most of the fun is reserved for the Saturday games; and they did more. Their whole lives for the fall months revolve around thoughts only of football. Yet all are required to keep grades as high as students with no activities of any kind; indeed by some, the football players are even watched more...
...next four years, the two teams divided. It was becoming, if possible, more fun to go to the football games than it had been before. The Twentieth Amendment had been passed, and the girls proved it by snipping two inches off the hems of their dresses every year...
...great athletes: Bobby Jones, Red Grange, Bill Tilden, Cochet, Howie Morenz, Eddie Shore at his best, the Babe, the Rajah, Man o' War. It was a period of cocktail parties and three day parties. It was gilded, vicious, but a hell of a lot of fun...
Aside from speeches, resolutions and fun, major business of most conventions is electing new officers. Last week, I. B. A. chose to succeed President Hall a distinguished, white-haired Bostonian with a gentle voice named Francis Edward Frothingham, vice president of Coffin & Burr, Inc. since 1916. Born in Brooklyn in 1871, President Frothingham investigated utilities for years for Stone & Webster, was head of the public utilities division of War Finance Corp. An ardent yachtsman and traveler, he lives quietly in Cambridge, Mass, with his wife and daughter, enjoys riding, being vice president of the Boy Scouts of Boston. Said...