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...thought he had "more fans than not," it seems odd to strike the campaign in the first place. Vieira Barocas contends that the original commercials put the gyrating gnome too front and center. Now he has more of a supporting role. In the new ads, Mr. Six rates the fun of various activities on a scale of 1 to 6 flags. Throwing a baseball at your dad's crotch? "Two flags," Mr. Six chirps. Riding a Six Flags roller coaster? "Six flags," Mr. Six tells us in a voice that sounds like a cooing father on speed. "More flags, more...

Author: /time Magazine | Title: Why Is Six Flags Targeting Kids with a Creepy Old Guy? | 7/24/2009 | See Source »

Fast. So what's Mr. Six's message anyway? "Look, he's fun," says Vieira Barocas. "He's interesting. He represents our parks, which are thrilling and a place where you can go to let loose and actively participate in life. You can come to Six Flags and push yourself to extremes. He represents the emotional need that people have to accomplish something and perform at their best." Huh? For many, Mr. Six just represents the emotional need to change the channel. And perhaps ditch Six Flags forever...

Author: /time Magazine | Title: Why Is Six Flags Targeting Kids with a Creepy Old Guy? | 7/24/2009 | See Source »

...here I sit, mulling over my time in our nation’s capital. Thus far, D.C. has seen the worst Metro disaster in its history, the King of Pop has died (obligatory M.J. reference, check), and Congress has been having oh so much fun attempting to tackle climate change and health care reform...

Author: By Aditi Balakrishna | Title: (Not So) Caged Wisdom | 7/21/2009 | See Source »

There were so many crazy times out there, but you know, there were so many good times, too. They say sailing is 80% hard times and 20% fun times. That 20% outweighed...

Author: /time Magazine | Title: The Teen Who Sailed the World Solo | 7/21/2009 | See Source »

...massive voyage like this, are you concerned that everyday life might feel kind of mundane? I don't know. It's great to see my friends. At the same time, it's really weird not to have another goal that I'm really focused on. In port I had fun, but there was always that next ocean to cross...

Author: /time Magazine | Title: The Teen Who Sailed the World Solo | 7/21/2009 | See Source »

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