Word: funs
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...beverage's name, arguing that it glorifies the drug culture. Bianchi, however, insists that Drank, despite its purple can and name, is not referring to purple drank. Of course it isn't. "The word drank is celebratory slang," he says. "The name of my product is hip and fun to say: 'I'm going to get my drank on,' " Bianchi says, sounding quite un-hip. A clever marketer, Bianchi isn't exactly ducking the dustup. "We wanted something fun, something that was a healthy alternative to people for using drugs and alcohol," he says. "If there's controversy about...
...stick to cutbacks on discretionary spending, it's important to do it in a way that puts you in the right frame of mind. For every dollar you cut out, you could put 50˘ in the bank and 50˘ toward buying something fun--so being thrifty morphs from denying yourself what you want into anticipating what you're going to buy. When you do buy things, use cash. Handing bills over the counter underscores what you're spending in a way that swiping a piece of plastic never will...
...social experience they can't get at fast-food drive-throughs, which are now staying open later and eating into the chain's graveyard-shift revenues. Denny's has instructed its servers to chat up tipsy customers. "We want them to say, 'Looks like you guys were having some fun tonight--who wants coffee now?'" says Michael Polydoroff, director of sales promotion and licensing at Denny...
...Exercising now, while you’re young, is good. Seems obvious, right? But the fun fact is that your current exercise habits are actually a better indicator of your future emotional rather than physical health...
...China. Lawrence Meyer, Forever 21's executive vice president, says the firm plans to open more than 100 stores in Japan. The recession isn't a deterrent. "Woman always wants to shop," says Wedda Uyeda, an adviser to Forever 21 on the Japanese market. "You want to have the fun of shopping, like in a candy store. I don't think that any of the Japanese companies really realize that." (See pictures of Japanese design's greatest hits...