Word: funs
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...Keanu Reeves, stripping him of all Christ-like attributes and turning him into a zombie-like figure, awash in ambiguity; once he gets to meet a few humans he see that they're really not such bad sorts after all. The guy was never a ton of fun, but formerly he was at least a figure of moral weight and - especially rare in popular entertainments - a believably brainy one, a kind of public intellectual before that egregious term was invented. Now he's pretty much a drip...
...should be. After years in the soccer wilderness, the famously dour 52-year-old has just signed a lucrative contract to manage the national team of Thailand, the self-styled Land of Smiles. The former Everton midfielder seems an unlikely choice. Thailand is a well-mannered country where fun comes first and losing your temper is a sign of weakness. Reid is known for high-volume, expletive-rich team talks and a habitually grim expression. At Sunderland, an English team he once managed, supporters used to sing, to the tune of the Monkees' "Daydream Believer," "Cheer up, Peter Reid ..." Land...
...grand name for a spartan two-story building set amid rice fields in the Bangkok boondocks. "It feels like a rehab clinic," grumbles one of Reid's staff. On the desk in front of him is the squad roster, a pristine copy of a book called English-Thai: The Fun Way to Learn the Language and a three-page cheat sheet of footballing phrases in Thai. Reid studies it. "Poo rack sah bra too," he says hesitantly. Phu rak-saa bpra-dtuu (goalkeeper). "Goalie," he grins. "Brilliant. Got to have a go, haven...
...with the intent to improve on an existing one. That latter approach shows up in Muji's "undesign" redesign of chairs and tables by the German brand Thonet. An "anonymous" brand is particularly challenged in health and beauty, a category with products that people generally like to have fun with and buy to pamper themselves, says category manager Madoka Nagamoto...
...modern breed of iconoclasts. Whereas the original version wanted the utter annihilation of authority, Chan and his tribe just want to spin it around until it falls on its ass. The Vietnam generation has aged out of vogue, and it turns out that anarchy is unpleasant. Chaos, however, is fun...