Word: furio
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Dates: during 1980-1989
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...most important, American pop strikes receptive non-Americans as relaxed and slaphappily loose, even liberating. For Europeans, the cascade of pop arrived in the late 1940s and '50s along with reconstruction; it was as if the Marshall Plan came with its own USO for civilians. "Remember," says Furio Colombo, the Italian president of Fiat's American division, "we were liberated in 1945 by the American troops. That is what American pop culture represents to Europe--freedom, even when it's just a fashion...
...Furio Colombo, president of Fiat, USA, explains why his parent company, * which builds airplane engines, agricultural equipment and airports as well as automobiles, turns to Kissinger Associates: "He understands not just the external factors but the company's inside way of thinking, the different kinds of products, different cultural needs. He is both flexible and deep, two things that don't come together easily...