Word: furness
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Dates: during 1950-1959
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Dressing Down. In Los Angeles, Realtor Benjamin Balos persuaded the court to cut his wife's monthly alimony request by more than $1,000 after he presented an inventory of her wardrobe, which included: eight fur pieces, 153 dresses, 108 pairs of shoes, 68 skirts, 72 pairs of stockings, 85 purses, 32 girdles, 36 house robes...
...industry that almost foundered in the postwar prosperity is the U.S. fur business. In 1946 furriers had nearly $500 million in retail sales. But success attracted thousands of fly-by-nighters who tricked out rabbit, skunk and black Manchurian dog under such misleading names as Arctic seal, Alaska sable and Belgium lynx. As burned buyers learned to fear the fur, the trend to suburban living-with its more casual dress-trimmed the market more. Women also became choosier. Many passed up muskrat, squirrel, and other less expensive furs for good cloth coats-or waited until they could afford mink...
...million in 1957, and many furriers think the market will keep improving. One big reason for the comeback is that women are not so suspicious as they were, thanks in large part to a 1952 federal law requiring truthful labeling. Said Harvey Hannah, chief of the wool and fur division of the Federal Trade Commission: "The act has done a lot to instill consumer confidence. There was a time when a lot of people would not go near a furrier for fear of being deceived. There used to be 96 different names for rabbit. Now it has to be called...
Trimmings Everywhere. On its own, the industry is making a big effort to promote its products. On the theory that the more fur that is seen, the more will be bought, the industry is encouraging the wide use of fur on things other than coats. There are mink-trimmed golf tees (three for $1), a $2,045 sofa bed with pillows upholstered in mink, mink-covered highball coasters (for hostesses who wish to be "dripping in mink"), and even a telephone slip cover of mink...
...major trend is back to fur collars on coats and suits, long out of style. A miss who is so minded can even breakfast in a fur-trimmed housecoat, go out for cocktails in a fur-banded sheath, slip into a fur-topped evening dress, and the last thing at night clean her teeth with a fur-trimmed toothbrush and climb into her fur-trimmed pajamas. Furriers also are busily promoting complete fur costumes. Notable this season: a black Russian broadtail skirt and matching jacket worn by Zsa Zsa Gabor and a broadtail curve-hugging evening dress with a swallowtail...