Word: fusion
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...people as I can. I think of myself as a singer-songwriter trying to build an audience for the music I really love.” Those who come to his performance in Sanders Theatre tonight will experience his innovative approach to performing and will witness first-hand this fusion of classical and folk...
...revenue problem, not a cost problem. Their products just can't command enough value in the market," he says. Total sales were $164 billion in 2003; estimates for '06 are around $150 billion. Ford Motor hopes several new midsize cars with crisp styling and peppy engines--the Ford Fusion, the Mercury Milan and the Lincoln Zephyr--will help. Sales for all three have increased more than 30% each month since their October release...
Some Ford dealers complain that even its new models, like the Ford Fusion and the Mercury Milan, are still too similar. "We'd like to see more differentiation in the sheet metal, not just the inside creature comforts or the taillights," says Robert Thibodeau, owner of a major Detroit Ford dealership. Toyota, by contrast, has produced SUVs and the luxury Lexus--two totally different vehicles--even though they are built on the same platform. Some analysts argue that Ford should get rid of one of its brands, such as Mercury, and narrow its product line. The company's drab minivans...
...were so used to following orders that Horbury needed first to develop with them a basic company design language before encouraging them to use it to become more innovative. "I think we're getting it now," says Horbury. As an example of the new thinking, he points to the Fusion, a sporty, affordable midsize sedan that Ford hopes will compete with the Toyota Camry, a perennial top seller that also boasts a new design...
...compelling and emotional design,' and he's sent that message internally," says J Mays, group vice president of design. "That's taken the shackles off and allows us to do product we probably wouldn't have been allowed to do five years ago." Among those bolder models: the 2006 Fusion sedan and the 2007 Edge crossover vehicle, due out later this year...