Word: fusions
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Dates: during 2000-2009
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...might be argued, is seeding: giving new products to trendsetters to help build buzz. Fusion 5, a division of marketing giant WPP Group, gave advance models of the Ford Focus to employees of such celebrities as Adam Sandler and Madonna so the cars could be seen at hip places and parties around town. "We leverage the untapped power of word of mouth," says Matthew Stradiotto, cofounder of Matchstick, a Toronto firm that specializes in product seeding. Before a product launch, Matchstick hands out samples to key "influencers," a method credited with contributing to the success of sneaker launches...
...mechanical steering column. Instead, drivers rotate a small handgrip to accelerate and squeeze it to brake. "The basic premise is providing consumers with a design they can get passionate about, rather than asking them to compromise their lifestyles," says Christopher Borroni-Bird, director of "design and technology fusion...
...vanilla from the fountain. And kids like the sweet taste. The launch has also been helped by strong bottler distribution, cute Chazz Palminteri ads and single-serve-only packaging that attracts impulse buyers. The strong sales may encourage further innovation in a busy market: Dr Pepper's Red Fusion debuted in July, Pepsi Blue rolls out this month, and Coca-Cola has reintroduced grape and orange Fanta. Expect a diet version of Vanilla Coke soon and maybe some new twists on the lagging Sprite brand. "The buzz is some sort of tropical fruit flavor for Sprite," says Skip Carpenter, beverage...
...limestone cliff overlooking the ocean?is home to some of the finest examples of Portuguese architecture in East Timor, including the newly restored and renamed Pousada Baucau, once the infamous Hotel Flamboyan. Now under Timorese management, this grand hotel is the place to enjoy spicy Portuguese-Timorese fusion food and a glass of fine Portuguese wine before retiring for the night. Reassuringly, the staff now carry corkscrews instead of M-16s. Rooms cost $50 a night, including breakfast?call (61418) 176 003 for reservations. Down the road at the Perola de Timor restaurant a more basic fare is on offer...
...myths, Singaporean folktales, the Cultural Revolution, Catholic theology and French existentialism. In this intellectually challenging tapestry are allusions to Borges meshed with Chinese opera, and characters who ride on tiger-shaped clouds mixed up with scholars who discuss Milan Kundera. If the new Asia defines itself by a creative fusion of Eastern and Western influences, then readers may find in Playing Madame Mao the definitive new Asian literary novel...