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...understand what the fuss is about," insisted Marcel Witner, Mercury's international manager. "We did not say Pompidou owned the boat." Besides, he said, in what sounded like an afterthought, "it is not an unflattering picture." More important for Mercury, there was all that free publicity resulting from the fuss. Nor was the publicity lost on other advertisers. For example, officials of the Lacoste apparel-and-toiletries firm surely noticed that their trademark, a curve-tailed crocodile, was sewn onto Pompidou's sports shirt. Lacoste, at least, is French...

Author: /time Magazine | Title: Advertising: France's Model President | 4/20/1970 | See Source »

...modern and so fresh Sunday morning. Monday it's already in the garbage." His eyes opened wide wonderingly. "How does it come? It seems that being modern is not enough. The word up-to-date. which people use nowadays so much and about which they make such a fuss is not really such a great quality. It may be a good quality in a newspaper but not in writing." He paused for a moment and swallowed a few spoonfulls of oatmeal...

Author: By Paul G. Kleinman, | Title: Talking with Isaac Bashevis Singer | 4/9/1970 | See Source »

...least 100 black tenant farmers have been evicted by white landowners, and blacks still enter white-owned cafés by the back door-even though legal discrimination no longer exists. Whites have accepted black school enrollments up to 22% without much fuss, but when desegregation orders raise black representation to at least 66% in September, those whites who can afford the $400-a-year tuition will doubtless pour into the private cement-block Warrior Academy. One young teacher there explains: "There's so much low intelligence among the blacks...

Author: /time Magazine | Title: Journey Through Two Americas | 4/6/1970 | See Source »

...engine and two separate transmissions. After all that, the car would go no faster than 30 m.p.h.; the owner got one traffic ticket for driving too slowly on a freeway and another because the car was smoking. And because he took too much time off from his job to fuss with the jalopy, he was fired...

Author: /time Magazine | Title: Business: America the Inefficient | 3/23/1970 | See Source »

...State University of New York at Buffalo, may look sloppy to outsiders but is usually quite efficient. Its employees, he reasons, develop a community spirit, learn one another's strengths and weaknesses, and "adopt a kind of rhythm" that enables them to produce work quickly with a minimum of fuss. This is not likely to be achieved in a business environment totally dominated by men. "Women," contends Larrabee, "are much more efficient in offices than...

Author: /time Magazine | Title: Business: America the Inefficient | 3/23/1970 | See Source »

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