Word: fussiest
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Dates: during 1980-1989
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Welcome to the April rush. Across the country last week, colleges were scrambling to land academic superstars. The reason for their push to recruit: with the baby boom busted, enrollments have been on a slow but steady slide since 1980. This has prompted even the fussiest schools to adopt glitzy new marketing gimmicks for wooing top prospects. "Everybody's hustling," says Robert Thornton, director of admissions at New College in Florida. Last week Sarah Lawrence College in Bronxville, N.Y., held an open house featuring a student play and poetry readings to emphasize the school's strength in the arts. Colgate...
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