Word: futons
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Dates: during 1980-1989
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...people say that the changes are not for the worse, they add that the pace has quickened for this once-slow stretch between two of Cambridge's busiest areas. A new, high-tech way of life has moved in, with an upscale grocery store, a compact disc shop and futon vendors now lining the street...
...that futon I started thinking what it would be like to die at age 20. I cried hard, but not for the money I was not going to make nor the jobs I would never have--not even for the Harvard degree I wasn't going to recieve. On that day I thought of the many wonderful friends I had had and the chance that I would never see them again. I thought of my family. It was love that I cried for that day. From that bed I wanted to reach out and hold hands with everyone...
Usually it is the Japanese who copy and improve American-made products. But some savvy U.S. business people are aiming to beat the Japanese at their own game. They are designing and selling spiffed-up versions of the traditional Japanese futon, or sleeping mat, to none other than eager American shoppers. Traditional Japanese futons are thin, muslin-wrapped cushions. U.S. makers have thickened the cotton stuffing in futons, covered them in designer fabrics and succeeded in promoting the joys of "all-natural sleep...
...customers say they feel better, walk better, talk better," reports Sally Baker, who owns Chicago's Futon Studio. Boston's Shinera Futon Mattress Inc. sells 75,000 units yearly at about $95 for one of twin size covered in a standard fabric. To emphasize the comfort dimension, some new futons come with a core of foam rubber, which seems to disturb at least a few futon purists. Not to worry, soothes Emily Kossowsky of Boston's New Moon Futon Co. Says she: "We stress that the foam is surrounded by cotton...