Word: futurama
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Dates: during 1940-1949
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Geddes spent 30 years building a huge organization (2,200 employees at the peak) that turned out everything from costume designs for circus elephants to General Motors' famed Futurama exhibit at the New York World's Fair. Geddes also designed more than 200 musical comedies, operas, and straight dramatic productions, and produced some first-rate hits (e.g., Dead End). The overhead ($884,000 a year) and high blood pressure forced him to shut up shop in 1946, and later take to his bed for six months. When he got up, he started again (at 55) with a staff...
...basement futurama is divided into two sections. Under the "hall" of Memorial Hall is the neat and modernistic home of the Psychology Department. Under Sanders Theater and the transept are the Psycho-acoustic laboratories...
...millions of Americans every gaudy, traditional aspect of the circus is little less than sacred. Last week those sanctities were seriously threatened. Modernist Designer Norman Bel Geddes, who conceived General Motors' famed Futurama at the recent New York World's Fair, arrived at the Sarasota, Fla. winter quarters of Ringling Brothers and Barnum & Bailey's circus to begin a two-year modernization of "The Greatest Show On Earth." Mr. Geddes quickly assured the press that nothing newfangled would be done with clowns, elephants, acrobats. He gave a few hints as to his intentions. Next year, he said...
...Industrial Exhibits generally are 1939 all over again in theme, but some are new in detail. Typical changes: General Motors put more local, authentic scenery in its vast Futurama; Westinghouse's robot has an electrified dog to keep him company, its Microvivarium (kills germs with sterilizing rays) has been renamed Micro-blitzkrieg. Brand-new: Henry Ford's A Thousand Times Neigh, wherein a synthetic horse comes back to report on the evolution of the automobile; Du Font's Nylon factory...