Word: fuzzier
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...limbic system, which governs emotions, often overrides the logical areas of the brain, suggesting that the "rational actor" theory of economics misses deeper sources of motivation rooted in unconscious feelings and interpersonal dynamics. Instead of aiming at consumers' logical decision-making processes, companies could perhaps appeal to the fuzzier side of how people feel about themselves and others around them...
...clear that this debacle was more than an act of God. This country's emergency operations, awesome in their potential, are also frighteningly interdependent. The locals are in charge--until they get overwhelmed. Then they cede control to the feds--but not entirely. The scarier things get, the fuzzier the lines of authority become. As TIME's investigation shows, at every level of government, there was uncertainty about who was in charge at crucial moments. Leaders were afraid to actually lead, reluctant to cost businesses money, break jurisdictional rules or spawn lawsuits. They were afraid, in other words, of ending...
...simple things to keep in mind. First, any bald-faced low-carb claims can get foodmakers into trouble--call it carbage. That's because the Food and Drug Administration has yet to define what constitutes a low-or light-or reduced-carb anything. Hence the proliferation of fuzzier labeling terms like carb smart, carb conscious, carb aware and carb fit. Russell Stover, for example, received a warning letter from the agency about the name of its Low Carb line of chocolates. The company has offered to change the name but hopes it won't have to since the FDA announced...
...longer exists. Young listeners have many more influences than they did in the hitmaking days of American Bandstand, and music itself has less of a monopoly on youth culture. Now it is part of an amorphous entertainment blob in which the boundaries between TV, movie and music stardom are fuzzier than ever--a fact best exemplified by reality-TV shows such as Idol and the crossover celebrities they create...
There's something vaguely radical about Wu Ying, and it's not just his bushy Che Guevara beard. As CEO of China operations for telecommunications company UTStarcom, Wu caused something of a revolution by introducing an inexpensive alternative to the mobile phone in a regulatory environment fuzzier than his facial hair. UTStarcom's Xiao Lingtong (Little Smart) handsets may look and act like cell phones, but in China, where the government allows only two firms to provide cellular service, Wu has had to convince telecom mandarins that cell phones are actually just a wireless extension of fixed-line phones--like...