Word: g
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Dates: during 1950-1959
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...about $11 million in network time charges, helped Procter & Gamble sell 3 billion boxes of Oxydol (to get clothes "whiter than sun-white''). Last year Ma was leased to other sponsors, e.g., Lever Bros. (Spry for "nongreasy donuts") and Lipton ("new Flo-Thru Tea Bags"), but P.&G. refused to sell her outright...
Following a stern P. & G. code for company officers, he spent a third of his time in unpaid civic service, directed the framing of a master plan for improving Cincinnati, headed Red Cross and Community Chest drives, became trustee of the city's Institute of Fine Arts, a member of the executive committee of the Summer Opera Association, Harvard overseer, an adviser to the University of Cincinnati. In 1955 President Eisenhower tapped him for the biggest lay-educational assignment of all: chairmanship of the White House Conference on Education. Ike was impressed by the way McElroy steered a conglomeration...
...delegates large chunks of responsibility, expects subordinates to back up suggestions and arguments with facts. To forestall a conflict-of-interest problem, he will sell $56,000 worth of General Electric and Chrysler stock, and resign as director of both companies, but will keep his $588,000 in P. & G. stock; the Defense Department does little business with P. & G...
Michigan's Governor G. Mennen Williams...
...Line? Abel did not work alone. Also in the plot, as the grand jury indictment told the story, were his deputy, Lieut. Colonel Reino Hayhanen (cover name: "Vic"), and three others-Vitali G. Pavlov, onetime Soviet embassy official in Ottawa; ex-United Nations employee Mikhail Svirin; Aleksandr Mikhailovich Korotkov. For nine years Colonel Abel and his fellow spies played a deadly serious melodrama. They met at prearranged rendezvous, e.g., Manhattan's Tavern-on-the Green and a Newark railroad station, and exchanged or left messages and microfilmed documents, tapped in on telephone lines to make untraceable calls. They banked...