Word: g
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Dates: during 1960-1969
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...other major decision before the Committee was whether Cliffies would be allowed to join the gymnasts at Hemenway. Several girls in modern dance classes have expressed an interest in gymnastics. Mary G. Paget, coordinator of Recreational Activities at Radcliffe, has promised facilities and financial aid, but not until Harvard obtains a trained coach...
Richard Lasse, athletic director and head football coach at Curry College, will become offensive end coach. A former Patriot and Syracuse star, Lasse will replace Thomas G. Stephens, a former Curry College coach and Patriot. Stephens will move into the offensive backfield to fill the vacancy left by Pat Stark, who has accept the head coaching job at the University of Rochester...
...promote P. & G.'s Biz, the Chicago advertising agency of TathamLaird & Kudner has flooded TV with spot commercials showing Actor Eddie Albert using the product to remove stubborn berry stains. For Axion, Manhattan's William Esty agency has turned out TV spots starring Arthur Godfrey. He holds up a bloodied table napkin or a child's dress stained by chocolate ice cream and demonstrates how Axion helps clean them. Godfrey was hired, says Ward Hagan, a Colgate vice president, "because he's so sincere and believable...
...been little used in the U.S. except by commercial dry cleaners. Soapmakers feared that American housewives would not have the patience to soak clothes for at least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will be like.") Next, Colgate...
...Dunlop Report was also discussed. The Ed School's Dunlop-Wilson Review Committee, headed by William G. Saltonstall, lecturer in Education, emphatically rejected the Dunlop recommendation that the University provide loans to faculty members for the private secondary education of their children...