Word: g
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Dates: during 2010-2019
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...contrast to nursing homes, which are primarily funded by Medicaid and Medicare, assisted living homes have traditionally been financed privately. As a result, “it makes sense” that they would naturally be found in areas of higher income, said David G. Stevenson, assistant professor of health policy at HMS and lead author of the paper...
...G might have picked the right product to push in stores, however, since it already owns Gillette, the dominant shaving brand. The Art of Shaving gives P&G yet another outlet in which to sell the Gillette blades, and perhaps give its products a more premium cachet. "This is alternative marketing, just another way to promote the Gillette brand," says William Chappell, an analyst for SunTrust Robinson Humphrey. "P&G has already done everything you can think of with traditional marketing. This isn't a core push into retail. Now, if you tell me that they are selling Tide...
Though it may not signify a major strategic shift for P&G, the Art of Shaving is one of the more intriguing chips in company's portfolio. While neither the store nor P&G will specify how many new outlets will open over the next few years, expect a surge. "P&G acquired this business, and obviously wants to grow it," says Malka. "P&G has a mission to win with men, and the Art of Shaving is an important platform to serve men in the premium marketplace...
...carve out a niche in the grooming sector. Heck, the company even sold some of those $3,400 sets this holiday season. "We're confident that the momentum we've experienced the last couple of months will continue into 2010," says Malka. "And now with our partners at P&G, we can take the business to another level." But in a still shaky economy, can the blade business avoid deep cuts along...
...Staff writer Laura G. Mirviss can be reached at lmirviss@fas.harvard.edu...