Word: gadget
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Dates: during 2000-2009
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...least one front - marketing. The Swiss Army knife has become one of the world's most popular multi-purpose tools, used by millions for filing nails, tweezing eyebrows and opening bottles. After the Sept. 11 attacks, when sharp objects were banned on airplanes, worldwide sales of the handy gadget dropped an estimated 30% but rebounded several months later, says Urs Wyss, marketing director of Victorinox, the biggest Swiss Army knife manufacturer. Buoyed by the knife's success, the Swiss Army line has morphed into watches, travel gear, apparel, cutlery, pens and eyewear. Victorinox's U.S. distributor, Swiss Army Brands...
PHOTOS AND GRAPHICS At The Epicenter Paths to Pleasure Quotes of the Week This Week's Gadget Cartoons of the Week More graphics >> More photos...
PHOTOS AND GRAPHICS At The Epicenter Paths to Pleasure Quotes of the Week This Week's Gadget Cartoons of the Week More graphics >> More photos...
...Bantam's players go platinum, it will be because the company listened closely to hard-core music users--college kids. On campuses across the nation, Bantam employs student "gadget gurus," who test models and get feedback from peers. When students requested more volume capacity, lighter weight and color faceplates, Bantam delivered. "A lot of tech companies try to force the market," says president Santosh Petel. "We provide what customers demand." That's an approach big record labels haven't tried in quite a while...
PHOTOS AND GRAPHICS At The Epicenter Paths to Pleasure Quotes of the Week This Week's Gadget Cartoons of the Week More graphics >> More photos...