Word: gadget
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...federal district court, the U.S. Government was finally taking official, disapproving notice of the Magic Spike. Inventor Nelson's son, Robert T. Nelson Jr., and his partner George C. Erickson were on trial, charged, under the Pure Food and Drug Act, with "false and misleading" claims about the gadget's powers (maximum penalty: a year in jail...
Undaunted, the defense sent a parade of satisfied Magic Spike customers to the stand. One man testified that a Magic Spike had cured his dachshund, Hector, of paralysis of the hindquarters. He also declared that until he bought the gadget in 1939, he himself had been short of breath and unable to walk against the wind. After he got the spike, he said, he walked against the wind fine. Another witness testified that a Magic Spike not only cured his arthritis but also made his wife's violets blossom three times better than normal. Another man simply told...
...reported by the semimonthly charts of C. E. Hooper, Inc. Other researchers, and in particular Chicago's A. C. Nielsen Co., indignantly charged that the Hooper system, based on phone calls and limited to 36 large cities, was both incomplete and subject to error "as high as 40%." Gadget-minded Arthur Nielsen in his surveys used Audimeters, which are attached to radios in selected homes and record on film the time, station and frequency...
Hooper's withdrawal from a dominant position in the industry promised to be temporary. He is holding on to a variety of local research activities. On his return next month from an Arizona vacation, he plans to introduce a gadget of his own: a new automatic device for measuring TV shows. Giving up his national rating system without regret, he said: "We rode network radio up, and now we're letting someone else ride it down...
...those fellows who has much faith in push-button peace," he remarked in ducking a question on international atomic controls. He described the atom bomb as "a gadget built up in the public mind to much more than its military value," although he made no bones about it being a terrible weapon, and suggested that the present furor--particularly over the McMahon proposals--might be a similar search for "a gadget for peace." He deplored the tendency for some people "who get attention" to overplay the strength of the atom as a weapon...