Word: gadgeteer
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Dates: during 2000-2009
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Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...
...each side trying to outmaneuver the other, and in the twists and turns of the plot, not in whether the plot is realistic. At least the technology used by each side actually exists (there’s even a crack about how one fancy gadget can probably be found on Amazon...
...wireless "air mouse," which moves the cursor when waved in the air. The GyroTransport (available late spring for $200; www.gyration.com) uses the same technology, letting you point-and-click through slides with a flick of a key-chain-size mouse. But here's the coolest feature: the gadget's receiver holds 1 GB of internal flash memory, plenty of space to store PowerPoint presentations and other multimedia files. It can also be paired with any PC in seconds, no software installation required. All you have to do is plug it into a USB port on the conference-room...
...wireless "air mouse," which moves the cursor when waved in the air. The GyroTransport (available late spring for $200; www.gyration.com uses the same technology, letting you point-and-click through slides with a flick of a key-chain-size mouse. But here's the coolest feature: the gadget's receiver holds 1 GB of internal flash memory, plenty of space to store PowerPoint presentations and other multimedia files. It can also be paired with any PC in seconds, no software installation required. All you have to do is plug it into a USB port on the conference-room...
TIME's article on the perils of multitasking with communication devices was just what the doctor ordered for our gadget-obsessed society. ROBERT FULLER Bloomfield Township, Mich...