Word: gadgeteers
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Dates: during 1940-1949
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Hooks & Cloths. The stuff ranged from fishhooks to architecture, and each New World exhibit has its Asiatic counterpart. In most of Oceania, for instance, the natives used two kinds of fishhook: a barbed, composite gadget made of shell and stone lashed together and a nearly circular barbless hook carved out of bone or shell in one piece. Almost identical hooks of both types have been found together on the northern coast of Chile. Dr. Ekholm believes that patterns so characteristic and so similar could not have been developed independently...
Typical of the mushrooming new industry is Tennessee's Boot-ster Manufacturing Co. It puts out a plastic spatlike gadget that fits over a boy's shoe, thus "makes any shoe a cowboy boot." J. Z. Miller, part owner of two small department stores, got the idea for his Boot-ster when he overheard parents complaining of the high cost ($5 and up), high heels and narrow toes of boys' cowboy boots...
Last week Langs confessed: "I don't know anything about merchandising. It will take a big outfit to market this properly." If the right company answered the ad, Langs said he might turn over the gadget and just take a royalty...
...little black box with a face like a parking meter's and a slot like a piggy bank's. Called the Meter-Matic, it is similar to pay-as-you-go meters used during the depression, then discarded when money began growing on trees again. The gadget is fastened atop the refrigerator and the purchaser drops in a quarter a day (or more, depending on the installment conditions); if he fails to drop the coin in the slot, the electric current shuts...
Chicago's International Register Co. sells the hungry little gadget to retailers for $6.95. By last week, only a month after going on the market, the Meter-Matic was on some 5,000 refrigerators. In one of its zones, Nash-Kelvinator began July with the largest inventory it had ever carried. Meter-propelled sales soon cleaned out the stock. The General Furniture Co., in Chicago's slummy South Side, sold more than 2,000 refrigerators and other appliances in two weeks, almost all on the meter plan...