Word: gadgeteers
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Dates: during 1950-1959
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...provide the most of everything quantitative -more regional editions, more local editions, more split runs, more different and sometimes bizarre ad sizes, more circulation at any cost, and so many flips, flops, folds, inserts and coupons that many a magazine today looks like a convention issue of the gadget and gimmick news...
Through a Cone. After ten years of study, Avco scientists built a laboratory model MHD that produces 10 kw. of 55-volt electricity. This is hardly enough to run a gadget-filled kitchen, but ten big U.S. power companies have now joined with Avco to help develop MHD generators big enough to supply commercial power. A major advantage: an MHD generator has no primary moving parts, with the exception of those in the relatively simple compressor...
...Purpose Telephone. A telephone-answering gadget that answers calls, records and transmits the messages over the phone when called by the owner, will be put on sale in the U.S. by Code-a-Phone Electronics Inc. Operating on transistors, the device records any number of messages up to an hour in length each, also enables the owner to listen in on calls without the caller's knowledge, thus decide whether to talk or let the recorder take a message. Rent: $28 a month...
...Threat with Threat." Looking over the ranch house's sleek, gadget-stocked kitchen, Khrushchev showed, as he did dozens of times at the exhibition, the braggy defensiveness that seems to come over Soviet officials when they confront the U.S. standard of living...
...cook, he is also a fine salesman. Hausfrauen who have watched him operate in his gleaming white, gadget-spangled kitchen have developed statistically measurable yearnings for what West Germans know as an "American kitchen." Once, after he casually made use of a vegetable slicer called Schneidboy, sales of the gadget soared to 1,500,000. Author of three cookbooks, Wrilmenrod is swamped with offers for testimonials, but insists he is very choosy. "Not even for 100,000 marks would I endorse a recipe using margarine." That, Clemens feels, would destroy the glamour of his show for the audience, whom...