Word: gadgeteers
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...believe it?" Dee Rodriguez, president of Coastal Products International, the U.S. distributor of ilift, an antiaging device using infrared light, which was originally developed in Italy, also got instant nibbles from "names that you'd definitely recognize," she says, after displaying her product at a trade show. The gadget, which comes with a 30-day supply of a specially formulated serum that's supposed to enhance its effects, sells for $395. The serum costs an additional...
...done for DNA collection what Google did for Web searches: made it ridiculously simple and efficient. Ottawa-based DNA Genotek has developed a device that allows you to collect and store a sample of DNA by just spitting into a small plastic vial. Closing the lid on the gadget, called Oragene, releases a chemical that stabilizes the saliva, allowing it to be easily shipped and stored indefinitely. It's a huge advantage over getting a blood sample (inefficient) or swabbing the inside of the mouth (less stable...
...last in the Harry Potter series, it was clear that she was just as excited as the audience. She read with obvious delight, putting on brilliant voices that rang true to every character, and even bursting into a fit of giggles when Ron, holding up the magical Deluminator gadget, said he heard Hermione "coming out of my pocket...
With Nike Plus, a group of Nike executives has combined the world's top sporting-goods brand with the world's most beloved gadget, all while cleverly capitalizing on the social-networking craze. Getting to the finish line wasn't any easier for them than it was for me. Nike, based in Beaverton, Ore., had to bring together people across divisions to conceive and create the product, test and retest the Nike Plus shoe to meet the exacting standards of both Nike and Apple, and along the way meld the cooler-than-you-are cultures of two very different companies...
Nike's success is all the more remarkable given its earlier technology stumbles. One attempt at a gadget that could measure a runner's speed and distance was a clunky pod that attached to a shoelace. Mark Parker, then Nike's co-president and now its ceo, called the pod "the tumor" and in 2004 clamored for something better. Donaghu's group presented a prototype with a tracking device tucked under the sole. "The thought was to get rid of the tumor by making it disappear," says Michael Tchao, the general manager for Nike Plus...