Word: gadgeteers
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...Glowing Gadget When it's time to answer nature's call in the dark of night, mini-lights come in handy. Guyot Designs' Firefly, $22, converts a water bottle into a flashlight whose brightness can be adjusted for use as a night-light or reading lamp...
...enough of Jacob Jensen's timepieces, jewelry and eyewear, then the famous Danish designer himself will come to your door - figuratively speaking. His cordless doorbell, which recently won a Plus[an error occurred while processing this directive] X Award (the top European prize for gadget design), features a range of tones, among them a recording of Jensen knocking on a wooden door...
...impossible to deny the beauty of the silvery, 27-cm-long, Chunky-bar-shaped plastic device. "The Slingbox gives you exactly what your home TV experience is when you're on the road," says Sling Media's 38-year-old chief executive Blake Krikorian, who co-invented the gadget with his younger brother Jason so that they could watch San Francisco Giants baseball games while globetrotting. "It frees the TV from the confines of the living room." Krikorian put the device to the test in Cannes a few weeks ago. Attending an annual television conference called MipTV, where producers, broadcasters...
Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...
...each side trying to outmaneuver the other, and in the twists and turns of the plot, not in whether the plot is realistic. At least the technology used by each side actually exists (there’s even a crack about how one fancy gadget can probably be found on Amazon...