Word: gadgetized
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Archos' current motto is "On The Go" but it should be "For Tech's Sake." Everything the French firm creates seems to be more proof of concept than mass market gadget. It was among the first to launch a hard-drive based MP3 player, and it beat everyone to market with portable video. Now it promises a mobile digital video recorder, that is, a TiVo-and TV-that you can unplug and take with...
...brought you Furby is back and getting ready to launch yet another cute little electronic gadget. When Roger Shiffman walked away from his job as president of worldwide marketing for Hasbro in 2001, having earlier launched such blockbuster toys as Giga-pets, Poo-Chis and the chatty Furby, the industry was stunned. The former CEO of Tiger Electronics had pioneered the development of high-tech toys and then gone on to help Hasbro steward its branding strategies. But at 48, Shiffman decided to leave toyland behind. For several years he took cruises and worked on his golf game. After successful...
...obvious: whisper-quiet dishwashers or space-saving stackable washer-dryers rather than just machines with more powerful motors. That trend affects every consumer product, he says. Look at MP3 players. Before the iPod, they competed on how much memory they had. Apple figured out that the experience of the gadget mattered more and killed the category...
...real-life smells?including mummies?and then exaggerated to become recognizable," says Jason Cremins of the U.K.-based Remote Media, which developed the technology. Beginning in January, European tour operator Thomson took the $28,000 headset around four British cities to help sell vacations in Egypt. Wherever the gadget was trialed, bookings increased ?by up to 32% in one store. "People find it easier to imagine themselves on a holiday the more they know and see about a destination," says Douglas Glenwright of Thomson. More stores and destinations are in the pipeline as headsets become cheaper. "Customers could soon come...
...real-life smells - including mummies - and then exaggerated to become recognizable," says Jason Cremins of the U.K.-based Remote Media, which developed the technology. Beginning in January, European tour operator Thomson took the $28,000 headset around four British cities to help sell vacations in Egypt. Wherever the gadget was trialed, bookings increased - by up to 32% in one store. "People find it easier to imagine themselves on a holiday the more they know and see about a destination," says Douglas Glenwright of Thomson. More stores and destinations are in the pipeline as headsets become cheaper. "Customers could soon come...