Word: gadow
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Religious hard sells like Trammell's can "absolutely risk alienating" non-Christians, says Irene Dickey, a Christian branding expert. When Mark Gadow of Preston, Md., registered his Christian Faith Driving School at the Department of Motor Vehicles, a worker there urged him to change the name. Gadow, a burly former policeman, persisted, painting giant fish on the sides of his Hyundai Tiburons. But when he dropped off applications at a public school, he later found them tossed in the trash. And one student angrily denounced God in class...
With 4 out of 5 Americans calling themselves Christians and 40% of the population born-again, however, the possibility of alienating customers is "a risk business owners feel they can afford to take," says Dickey. It often pays off. Despite early setbacks, Gadow's driving school has expanded to three locations; he was even able to persuade the angry student to return to church. But some Christian entrepreneurs want it both ways. In 2002, Maryland real estate broker Philip DeLizio, 47, joined the Christian Real Estate Network. Launched by Orange, Calif., broker Bart Smith to connect Christian home buyers with...
Germans fear an Allied blow at Norway. A German military writer, retired Rear Admiral Richard Gadow-the first German to disclose, in 1935, that the Nazis were building submarines-wrote recently in Deutsche Allgemeine Zeitung: "A successful Allied invasion of Norway would be a catastrophe for Germany. Norway in the hands of the enemy would mean great economy in the protection of Anglo-Saxon convoys . . . and would constitute a dangerous threat to the Finnish northern flank"-to say nothing, eventually, of the German northern flank...
...Gadow is a well-known zoological investigator. He has evolved some new theories regarding animal coloration from his special study of coloration in amphibians and reptiles, and is now delivering a course of lecture on "Animal Coloration" at the Lowell Institute, Boston...
...ZOOLOGICAL CLUB. Southern Mexico and its Natural History. (Illustrated by the Stereopticon). Dr. Hans Gadow, F. R. S., of Cambridge University, England. Lecture Room of the Fogg Museum...