Word: gaggia
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...look at the other side. As every Middle East hand knows, Arab (or Turkish) coffee, especially when spiced with cardamom, is among the best in the world. But when did Arabs last win a war? Or the Italians, who have given the world the Gaggia and the macchiato? Indeed, the Muslim states are the best case in point. Arab power was done in for good when Ferdinand and Isabella demolished the last Moorish stronghold on Iberian soil in 1492. This was no accident, comrades, as the Soviets used to say. It so happens that qahwa came into widespread use throughout...
Babies also fit into the new stay-at-home-but-keep-a-Range-Rover-in-the- garag e mentality. Shopping for the Bloomie's Baby layette has replaced comparing the $400 Gaggia cappuccino maker to the Braun. People who own fish poachers now wonder what in the world they were thinking of. To judge by fat and glossy Child magazine, the Vogue of the play-date set, cloning oneself opens up a whole new buying opportunity...
...accident cost him three of his fingers. He collected $1,000 in insurance and invested the money in a Milanese workshop on a back street ironically named Via Progresso. Valente scratched out a living manufacturing everything from electric hot plates to railroad accessories, until a café owner, Achille Gaggia, came to him with an idea for an espresso machine. For ten years, Gaggia had been unable to interest any manufacturers in his process; Valente saw the potential immediately. It was 1947, and "I realized that busy people could no longer linger over café filtre," says he. "I knew...
...team of Valente and Gaggia had sold 90 of their machines. But the partners split up two years later when Gaggia's limited-production philosophy clashed with Valente's go-for-broke ideas. Gaggia went on to establish his own company, which has run a poor second to Valente's Faema. Last week at the Faema annual meeting in Milan, Valente proudly reported to shareholders (mostly family) that sales were $27.9 million in 1967 (up $6,500,000 from 1966). Faema coffee is now brewed in 54 countries; besides his Milan plant, Valente now has manufacturing operations...
Died. Giovanni Achille Gaggia, 66, onetime Milanese cafe owner who put the press in espresso coffee in 1936 by adding a mechanical lever to his old drip machine to pressure hot water, steam and coffee into the thick syrupy brew that became an Italian specialty, after World War II started the first manufacture of pressure coffee machines; of complications following a fall; in Milan...
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