Word: gaggia
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Dates: during 1960-1969
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...accident cost him three of his fingers. He collected $1,000 in insurance and invested the money in a Milanese workshop on a back street ironically named Via Progresso. Valente scratched out a living manufacturing everything from electric hot plates to railroad accessories, until a café owner, Achille Gaggia, came to him with an idea for an espresso machine. For ten years, Gaggia had been unable to interest any manufacturers in his process; Valente saw the potential immediately. It was 1947, and "I realized that busy people could no longer linger over café filtre," says he. "I knew...
...team of Valente and Gaggia had sold 90 of their machines. But the partners split up two years later when Gaggia's limited-production philosophy clashed with Valente's go-for-broke ideas. Gaggia went on to establish his own company, which has run a poor second to Valente's Faema. Last week at the Faema annual meeting in Milan, Valente proudly reported to shareholders (mostly family) that sales were $27.9 million in 1967 (up $6,500,000 from 1966). Faema coffee is now brewed in 54 countries; besides his Milan plant, Valente now has manufacturing operations...
Died. Giovanni Achille Gaggia, 66, onetime Milanese cafe owner who put the press in espresso coffee in 1936 by adding a mechanical lever to his old drip machine to pressure hot water, steam and coffee into the thick syrupy brew that became an Italian specialty, after World War II started the first manufacture of pressure coffee machines; of complications following a fall; in Milan...
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