Word: gain
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Dates: during 1970-1979
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Carter may well be the candidate who has the most to gain by debating these and other issues with Ford?establishing his stature by head-to-head confrontation?but he is also the man with the most to lose as the campaign begins. If he appears to be too evasive or too extreme, he runs the real risk of making American voters ask the basic question in the election of 1976: Is this man really strong and trustworthy enough to be put in the White House...
Analyzing the reaction of that vast audience, most of the researchers conclude that Kennedy gained the most, although not necessarily on the merits of his arguments. Radio listeners, for example, sometimes rated Nixon as having done better. On TV, Kennedy was generally seen as the clear winner of the first debate, a narrow loser of the third, while the other two meetings were tossups. In the Gallup poll, Kennedy picked up three percentage points after the debates and Nixon one, as the number of undecided voters declined. The net effect was to pull Kennedy from one point behind Nixon...
That question most expensively troubles television. A mere 30% of the nation's sets were tuned to the Republicans on the first night of the convention, though this was a slight gain over the Democrats' 26%. Is gavel to gavel (even with all the interspersed commercials) worth it for NBC and its advertised "team of 550"? As competitive sports go, the Olympics far outdrew the conventions. Of course, networks have other motives. Conventions are their most conspicuous "public service"; they are also television's own Olympics, with their news departments' prestige at stake. Besides, there...
...subcommittee vote against taking any stand this year. But despite the efforts of ERA opponent Phyllis Schlafly, the full committee voted to support the amendment, which is intended to ensure equality under the law to women. Although Reaganites seemed to see little possibility of gain for their candidate on the issue, some conservatives may try to knock out the pro-ERA stand on the floor...
Equally bad, under the present system, earnings are compared only with the preceding quarter-or year. This leads to wild gyrations in the loss and gain columns. The profit may be up 75% from a year ago, but then, a year ago may have been miserable...