Word: gain
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Dates: during 1990-1999
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Weld has an uncanny ability to use the executive office to gain favorable publicity. "[Weld] got a great lesson from his time in the Reagan administration," said Kerry's media consultant, Michael P.Shea...
...ANGELES: Gain a star center, lose a soft-drink sponsor. That was the trade the Los Angeles Lakers made in signing Shaquille O'Neal. Since O'Neal is a spokesman for Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal...
Pepsi and Coke have sold their products overseas for decades; or rather, they have sold concentrate to an unruly menagerie of bottlers in nearly 200 countries. In the past decade the two have spent billions to gain more control over the trademarks by letting licenses lapse, setting up partnerships or muscling undesirable bottlers out of the way. Pepsi, for instance, now has a 40% interest in its bottlers. Earlier this summer Coke arranged to buy out its British partner, Cadbury Schweppes; the two were the beverage version of Charles and Di. Coke's new partner is Coca-Cola Enterprises...
...pair often spend months at a time traveling through remote regions by car, mule or camel, with no means of communication with the outside world. In order to gain the trust of wary tribes, Beckwith and Fisher may live with the locals for weeks or even months, befriending the chief and integrating themselves as much as possible into daily life. The women usually work through a translator--sometimes two, in the case of especially rare dialects. Being female has made it easier to gain access to rites that outsiders rarely witness. Notes Fisher: "We're less threatening to the women...
...problem of remyelination comes in. Studies of multiple sclerosis patients have proved useful; MS is an autoimmune disorder in which immune cells strip the spinal-cord nerves of their myelin. Decades ago, MS researchers began testing a derivative of coal tar, 4-aminopyridine (4-AP), to help MS patients gain as much use of their existing nerves as possible. The benefit of 4-AP in paralysis studies came when research with animals showed that a lack of myelin was significant in loss of muscle control. Paralyzed animals given intravenous 4-AP were not necessarily able to walk, but they showed...